SOUL ADVERTS
Act I. Soul. Estrella Damm 2020
SHREDDED WHEAT 2015
Lucozade Mods
The Shredded Wheat ad is about healthy food associated with keeping fit by dancing. Its got a working class (60’s) feel to it. The Lucozade ad gets the right image of the original Mod scene of the actual 1960’s which kicked of the entire UK Soul appreciation scene with its styles, tailored suits and scooters. The Northern scene looks somewhat less smart in its external attire, but was fantastic for digging up or reintroducing fantastic Soul records.