Advertising Using Soul Music

Lucozade Mods

Advertising Using Soul Music: The advertising industry, for many, many years have been using Soul music songs as part of their advertising campaign, its theme, or just as a great sound to underpin the advertising message. Soul Music Adverts have become increasingly common.

Taken from the Lucozade Ad
Taken from the Lucozade Advertisement, shown on television and Cinema

The 60’s Mods featured in a Lucozade advertisement is a good example.

Advertising Using Soul Music – More Examples

The BBC IPlayer is running an advertising campaign using Northern Soul Music – this is with the help of Indeed I Do by Frank Wilson.

Happiness by Gloria Lynn – for a Ford Mondeo advert.

And in February 2015 Shredded Wheat were running a TV advert featuring a nostalgic look back at the Northern Soul itself complete with a Soulie with his bag. Both this and the Lucozade advert project a story and we can only think were done by the same advertising agency. In the past it wasthe Levi Jeans advertisements that used iconic soul and blues records such as Heard it Through The Grapevine by Marvin Gaye and Mannish Boy by Muddy Waters.

Shredded Wheat - Northern Soul Advert

The SHREDDED WHEAT ADVERT  music was: Bobby Angelle:  It’s Just Gotta Be That Way.

Advertising Using Soul Music
Shredded Wheat meets Northern Soul

Northern Soul